About Tony Alvarado
He started selling apples to buy a bicycle.
Today he has spent over 22 years building with that same discipline.
Computer engineer by training. Entrepreneur by calling. He founded PuroMTB in 2004, when online cycling in Costa Rica barely existed. Today he leads a group of companies that have generated millions of dollars.
Background
Certified coach.
Entrepreneur with a real story.
Certified cycling coach and John Maxwell Leadership-certified leader. Author of Secretos para ser un empresario exitoso. His online program, Pure Cycling, has members in over 30 countries.
Over more than 22 years he built an ecosystem of companies around cycling: stores, digital communities, training programs and a cycling-themed hotel in Costa Rica with a vision for global expansion.
- Computer engineer by training, entrepreneur by calling
- Certified cycling coach
- John Maxwell Leadership certification
- Founder of PuroMTB (since 2004)
- Founder of Pure Cycling and Bike & Bed Hotels
- Over 22 years of entrepreneurial experience
- Author published on Amazon
- San José, Costa Rica
His story
The bicycle first almost took his life.
Then it became his purpose.
From childhood, Tony had a deep connection with the bicycle. He wanted a better one to compete. His father told him he would have to earn it. He sold apples from his grandfather's land until he raised the money. That experience taught him the power of sales, work and purpose. The bicycle, from that moment, was not just a sport — it was life's first lesson.
At 16, a serious cycling accident left him hospitalized for more than 34 days. There was a coma. There were surgeries. There was a moment when no one knew if he would make it. His family waited. Tony's body fought. And in that silence, something deeper began to move.
When he woke up, something changed forever. He understood he could not waste the life that remained. The bicycle, which first almost took his life, became the tool God used to rebuild it — not as a metaphor. As a concrete reality: movement, discipline, the cycling community — all of that was part of his recovery.
The recovery took months. But in that process, Tony made decisions that would change his path: study computer engineering, learn about business and entrepreneurship, and understand that a passion — well channeled — can become an ecosystem of value for thousands of people.
Today, everything he builds — PuroMTB, Pure Cycling, Bike & Bed Hotels — has one reason to exist: so others can transform their lives as he transformed his. It is not just cycling. It is cycling as a vehicle of discipline, community, faith and purpose. A legacy that began with a bicycle and some apples, and today reaches people in over 30 countries.
“The bicycle almost took my life. Then God used it to rebuild everything. Today, that is my mission.”
— Tony Alvarado
With John Maxwell
With Spencer Hoffman
FAQ
Frequently asked questions
Who is Tony Alvarado?
Tony Alvarado is a cycling coach, entrepreneur and author from Costa Rica. He is the founder of Pure Cycling, PuroMTB and Bike & Bed Hotels, and has spent over 22 years building purpose-driven businesses around the bicycle.
What is Tony's personal story?
As a teenager, Tony was in a serious cycling accident that left him hospitalized for over a month. That near-death experience became a turning point. What once almost took his life later became the tool God used to rebuild it — and today his mission is to help others transform their lives through cycling.
What certifications does Tony hold?
Tony is a certified cycling coach and a John Maxwell Leadership-certified leader. He also holds a computer engineering degree, though his professional focus has been on entrepreneurship and cycling for over two decades.
How can I contact Tony Alvarado?
You can reach Tony's team through the contact form on this site. For speaking engagements, investment inquiries or collaboration, use the contact page and select the relevant topic.