Cycling Ecosystem — Costa Rica
The store and community
driving cycling in Costa Rica.
Over 20 years driving cycling. Physical store, online sales and an active community built by Tony Alvarado since 2004.
History
Founded with purpose.
Built with community.
PuroMTB was born in 2004 as a digital space for cyclists in Costa Rica. Tony Alvarado founded it with a clear vision: bring cycling closer to more people, with quality equipment and a community that supports the growth of every rider.
A physical store opened in 2008. Today it is a cycling brand with national presence and an online presence, and a community that continues to grow. PuroMTB is the starting point of the ecosystem Tony has built around the bicycle.
Community
Over 20 years
building a cycling community.
PuroMTB is more than a store. It is the meeting point for thousands of cyclists in Costa Rica and Latin America. Since 2004, Tony Alvarado has built a brand that connects people, events, routes and equipment in one ecosystem.
- An established cycling community across digital channels.
- Physical store and online sales in Costa Rica
- Part of Tony Alvarado's cycling ecosystem
More than a store.
A cycling hub.
Physical and online store
Complete equipment for MTB and road cycling. Bikes, accessories and components with expert guidance.
Cycling community
An active cycling community in Costa Rica, built over more than two decades.
Expert advice
PuroMTB's team guides every cyclist — from beginners to advanced riders — in choosing the right gear.
Over 20 years of history
Founded in 2004 as a website and established as a physical store since 2008. A brand built with purpose and community.
PuroMTB within Tony's ecosystem
PuroMTB is the operational and community foundation of the ecosystem. The store, the community and the brand's track record are all part of the same mission: transform lives through cycling. Together with Pure Cycling and Bike & Bed Hotels, they form an integrated model built with a long-term vision.
Visit PuroMTB
Explore the store and the community.
Bikes, accessories, components and a cycling community are waiting for you on the official PuroMTB platform.